Luiz Pereira M.B.A.
Associate Professor of Marketing
Professor Pereira has worked full-time for the American Express international headquarters in London – UK at the strategic market research department and also for Citibank in Latin America on business plans for the credit card. He also has been a marketing consultant for consumer companies in Latin America for the last 8 years.
He received his MBA in Marketing from Brigham Young University - USA and his BS, Chemical Engineering – Fluminense Federal University - Brazil.
A specialist in brand development and business planning, he is dedicated to bring to the classroom his work experience and to contextualize the academic learning to corporate practice, leading students closer to their professional life. Professor Pereira has been teaching graduate and undergraduate programs, both in the United States and in Latin America.
He is a member of the American Marketing Association and is currently attending his PhD at the University at Buffalo with focus on International Trade.