Marketing Minor

Limited to students majoring in a program sponsored by the Accounting/Information Systems or Business Administration Departments or to any students who have completed the General Business minor

REQUIREMENTS: (12 credits, 6 of which must be completed at Daemen College)

  • MKT310 Foreign Markets of International Business (3)
  • MKT312 Promotional Strategies (3)
  • MKT302 Physical Distribution Management (3)

Select 3 credits in a Marketing elective with the approval of the Business Administration chair.

Recommended electives:

  • HSM295 Health Systems Marketing (3)
  • MKT335 Market Research (3)
  • MKT402 Sport Marketing (3)
  • MKT420 Marketing Planning and Strategy (3)

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