Business Administration - Sport Management, Dec. '07
The next time you’re at HSBC Arena for a Buffalo Sabres game, take an extra long look at the ribbon boards (the thin scoreboards circling the second level of the arena). Daemen graduate Scott Emser is the man in charge of the graphics and logos that appear on the boards throughout the game. Emser is the ribbon board operator for the NHL’s Sabres and the NLL’s Buffalo Bandits. He started the job as a student at Daemen, during an internship with the Sabres Game Presentation department. He started as an unpaid intern, but eventually the Bandits offered him a paid internship, which turned into a job offer from the Sabres.
What did you like best about the program?
Two professors I had, Bridget Niland and Denny Lynch. Bridget’s knowledge and experience in the sport industry captured the interest of her students. She cared how her students were doing and would do anything to help them out. Denny was a sport marketing instructor, and had many years experience with the Buffalo Bills. He gave us as students an inside look at what happens within an organization. Denny also brought in many guest speakers from various industries.
Would you recommend the program to others?
Yes. There are many interesting things to know behind the scenes of an actual game/event.
You had an internship with the Buffalo Sabres during your time at Daemen. How did that come about? What responsibilities did you have as an intern?
Bridget Niland approached me with the opening, thinking it would be a great opportunity for me. The internship was with Game Presentation, which is responsible for all in-game promotions.
Were you offered a job before graduation?
I was offered a paid position as an intern operating the Ribbon Board for Buffalo Bandit games. After the internship was completed, the following season I was offered the position with the Sabres operating the Ribbon Board.
Where do you work now? What are some of your responsibilities?
I work at Ingram Micro, and I am a Sales Coordinator for HP High End Storage, Data Center Division. I’m responsible for all operations of order management, including order entry, order tracking, billing, and backlog management. I also communicate with customers about special products, pricing opportunities, and promotions. I am also still working game nights for the Sabres and Bandits.
What advice would you give to current sport management students?
Get as much experience as possible with internships; do more than one. A job in the sports industry is hard to come by, so take what you can get to get your foot in the door, whether at the college or professional level. There are other opportunities in the sports field besides college and professional – look at the local level as well, with town organizations.
What would be your dream job?
I am still trying to figure this out.
What is your lasting memory of Daemen?
Daemen is a close-knit community, where everyone knows everyone. The professors are great and care about how their students are doing. I graduated back in 2007, and when I go back to campus, I can still get a “Hello Scott” from professors I took classes with.