Daemen Student-Run Social Media Campaign Raising Diversity Awareness

April 24, 2014

Media Contact

Paula Witherell
Director of Institutional Communication
Daemen College
(716) 839-8472

AMHERST, N.Y. – Inspired by the widely popular #ITooAmHarvard campaign, a student-run social media endeavor designed to promote unity and diversity on campus has been launched by a group of Daemen College students.

The #ITooAmDaemen awareness campaign features the personal experiences and reflections of Daemen students on diversity issues and their perspectives on challenges they face. A photo gallery of students holding signs with messages offers a personal snapshot of their thoughts on diversity and inclusiveness as college students. Created as a student team project for the college’s “Social Media Fundamentals” course, the messaging is being captured on various media platforms, including Facebook, Twitter, Tumblr, and Instagram.

“The course gives students an opportunity to create a social media persona and to develop and manage a campaign that they can analyze for key audience insights and trends,” said Dr. Michael Berta, director of the experimental classroom at Daemen, who co-teaches the course with Jamie Bono, assistant professor of English.

“The #ITooAmDaemen campaign speaks to our students on a very personal level,” he added. “It’s an inclusionary campaign that highlights differences in people that makes Daemen such an interesting place to be. Through organizing and creating the campaign, it’s been an important education tool for the students participating in the project.”

Student Rasheedah Muhammad of Buffalo, who was involved with creating #ITooAmDaemen, explained the campaign was intentionally made broad based to cover all types of diversity issues.

“Daemen is a community of people from all walks of life, from faculty to staff to students. With this campaign, the college community is being encouraged to come forward and talk about the challenges they may face to help generate a greater understanding of how these issues impact people.”

Others on the student team for the campaign, which is expected to run until May 15, are Christianna Adams of Cambria Heights; Raven Lorde and Sharneece Mars-Baptiste, both of Brooklyn; Yolanda Stewart-Jones of New York; and Jinell Webb of Bronx.

To learn more about #ITooAmDaemen, visit www.facebook/itooamdaemen or on Instagram @ITooAmDaemen or Tumblr at ITooAmDaemen.

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