Jill-e Designs President Gail Backal will speak in Daemen Entrepreneurship Lecture April 3

Headquartered in Orlando, Florida, the Company is a Multimillion Dollar Business Whose Bags are Sold Around the World


March 21, 2013



Information: Daemen Conferences & Events Office

                       (716) 839-8253


Contact:       Mike Andrei

                     Director-College Relations

                     (716) 839-8472



The Daemen College Nancy Haberman Gacioch Entrepreneurship Lecture Series will continue April 3 with a presentation by Gail Backal, president of Jill-e Designs.


Backal’s lecture will be from 5-6 p.m. in Alumni Lounge in Wick Center on the Daemen campus, 4380 Main Street, in Amherst.  It is free and open to the public.


Gail Backal spent the last three of her 19 years at Eastman Kodak Co. managing its Consumer Accessories Business, where she began to develop ideas for the company that became Jill-e Designs.  A professional photographer, an accomplished contemporary career woman, and the married mother of two boys, she is a perfect beta tester of Jill-e Designs’ high-quality bags for today’s tech-dependent, mobile lifestyles.  She is recognized as an expert in marketing to women.


Prior to managing Kodak’s Consumer Accessories Business – for which she helped increase revenues some 160 percent – Backal managed major product development projects for Kodak, including future product planning and strategic technology planning.  She has a B.A. in Mathematics from the State University of New York at Geneseo.   She co-founded Jill-e Designs in 2007, and was named president in 2011. 


About Jill-e Designs


As Jill-e Designs got its start, increasing numbers of women were taking up photography as a career.  The company became an advocate for every female photographer who ever had to put up with the male-oriented look and feel of professional-level camera bags.  The company also introduced Jack bags for men, however.


As personal electronic devices became widespread, Jill-e Designs broadened its view.  Today the company offers stylish, secure, high-performance bags for a tech-dependent, mobile lifestyle – great-looking bags for a variety of contemporary uses. The materials used – top-grade leathers and fabrics, dependable hardware, durable padding and lining – blended with Jill-e’s “future classic” styling (and a little common sense) produce smart, protective, fashion-conscious, quality bags.


“It’s been amazing to watch the spread of personal technology over the last several years,” said Backal.  “Is there anyone out there these days who isn’t carrying a laptop or an iPad, a camera, cell phone, a music device, and who knows what else around with them wherever they go?


“We’ve also noticed the increasing emphasis on individualization.  Most of us get caught up in popular trends, of course.  But we also want to distinguish ourselves from the crowd somehow, even if we’re keeping one foot firmly planted in the comfort zone of what the group likes and responds to.”


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