The Business Administration degree with a specialization in marketing provides exposure to the total business organization through functional and technical skills-based coursework. Particular emphasis is placed on diversity, ethics, and international issues.  Students in the concentration explore marketing through coursework, experiential projects, internships, and extracurricular activities.


Program Highlights

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  • Courses cover a range of disciplines, including advertising, sales, promotions and digital communication, branding and design, supply chains and distribution, and marketing research and data analysis.
  • Marketing at Daemen is professionally driven. Professors are active business professionals who draw from their everyday experiences.
  • Students’ ability to think creatively, culturally and ethically is enhanced throughout the program.
  • Students apply their skills by creating business plans which develop promotional strategies and financial projections.
  • These activities allow students to make marketing decisions which consider every aspect of the business model.
  • Students pursued MBA programs or landed jobs in their fields upon graduation. The program offers dual major and minors for those interested in exploring challenging business ventures.

About the Marketing Specialization


Specialization Information Sheets

General Business Human Resource Management International Business Marketing Sport Management

For information contact Aaron Joyal at 716-839-8431 or ajoyal2@daemen.edu