Marketing Banner, female student working on a laptop with the text "Become an influencer" on top of it.

The Business Administration degree with a specialization in marketing provides exposure to the total business organization through functional and technical skills-based coursework. Particular emphasis is placed on diversity, ethics, and international issues.  Students in the concentration explore marketing through coursework, experiential projects, internships, and extracurricular activities.

Marketing Program Highlights

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  • Courses cover a range of disciplines, including advertising, sales, promotions and digital communication, branding and design, supply chains and distribution, and marketing research and data analysis.
  • Marketing at Daemen is professionally driven. Professors are active business professionals who draw from their everyday experiences.
  • Students’ ability to think creatively, culturally and ethically is enhanced throughout the program.
  • Students apply their skills by creating business plans which develop promotional strategies and financial projections.
  • These activities allow students to make marketing decisions which consider every aspect of the business model.
  • Students pursued MBA programs or landed jobs in their fields upon graduation. The program offers dual major and minors for those interested in exploring challenging business ventures.
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About the Marketing Specialization

For information contact Aaron Joyal at 716-839-8431 or